Topic: marketing strategies

During the holiday season, consumer expectations evolve at a breakneck speed, the constant change in algorithms is reshaping the digital terrain, and data has become the new gold. It can be a challenging task for Chief Marketing Officers (CMOs) to handle the upcoming turbulence in the ever-evolving business landscape. So, amid this turbulence, a powerful tool that emerges as an ally is artificial intelligence (AI). AI has taken center stage to understand and aid the demands of marketing leade...